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Conscious Capitalism: Creating a New Paradigm for Business. Hi Everyone,I've been very gratified and impressed with your responses to my dialogue exchange with Michael Pollan over the last six months. The following lengthy essay is something I have been working on for several months; the ideas have been gestating for many years. The topic is Conscious Capitalism and I encourage you to read this material with your mind open to the possibilities inherent in these ideas. The essay is long and it may take extended time and concentration on your part to read. However, I think the ideas I articulate here are important ideas and they deserve to be read by an intelligent and critical audience. Some of you may be aware that I am in the middle of two book projects.

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The Whole Story will relate my business and life philosophies along with my version of the story of Whole Foods Market, the company I co- founded 2. The second book, The FLOW Papers, includes several of my essays on topics related to the purpose of FLOW, a not- for- profit group I co- founded with Michael Strong in 2. The following essay will appear in both books in modified forms. I want to offer every regular reader of my blog an opportunity to co- create these ideas with me. I'm very interested in your constructive feedback. Specifically, I want to know what you like about the essay and the ideas presented within. I would also like your well- considered suggestions on how to improve the essay.

Would you be willing to spend a few hours with me while reading and critiquing the following? As you may be aware, I do actually read your responses and often answer specific postings. I would like to begin a pro- active discussion of the ideas presented in the Conscious Capitalism essay. I believe in the power of healthy systems to disseminate new ideas quickly.

The internet is a great system for supporting co- creation of projects, ideas, and social movements. I invite you to help me provide an excellent example of just how powerful a collaborative tool this social networking system can be to help change the world. Pokemon Heart Gold Rom Freeze Patch Desmume Roms there. If I get valuable feedback on this essay that challenges my thinking and helps improve my presentation of the ideas via my blog, then I anticipate doing the same thing on all the other non- narrative chapters I'm writing for the book. I anticipate placing an additional chapter on the blog about every 3 to 4 weeks until my book is finished and ready for publication. With love and in great anticipation of your helpful responses,John. Conscious Capitalism: Creating a New Paradigm for Business.

Do we need a new way to think about business, corporations, and capitalism for the 2. Do we need to create a new business paradigm? General Motors Gm Laam Keygen Download'>General Motors Gm Laam Keygen Download. Corporations are probably the most influential institutions in the world today and yet many people do not believe that they can be trusted. Instead corporations are widely perceived as greedy, selfish, exploitative, uncaring- and interested only in maximizing profits. In the early years of the 2. Enron, Arthur Anderson, Tyco, the New York Stock Exchange, World. Minecraft Military Texture Pack here. Com, Mutual Funds, and AIG.

These scandals have all contributed to a growing distrust of business and further eroded public trust in large corporations in the United States. Increasingly, many people believe there must be something wrong with both corporations and capitalism in the world today. The anti- globalization movement is primarily an anti- corporation movement. Many people have come to the conclusion that corporations want to dominate and control the world- in fact David Korten wrote an interesting book called When Corporations Rule the World. While many critics, including myself, take issue with Korten's assertions, the book does reflect this relatively common belief that corporations are slowly, steadily taking over the world.

Since they are greedy, selfish, and uncaring, along this line of reasoning it follows that this corporate hegemony is not a good thing for the world. In short, corporations and capitalism are not generally in favor, and both have serious branding problems in the larger world today. Our first theories of economics were developed during the Industrial Revolution. Prior to that, economics did not exist as a discipline. Economics was created as an explanatory response to the Industrial Revolution and initial economic models were based on industrial models of the economy. Although economic theory has evolved since Adam Smith wrote The Wealth of Nations in 1. Now that we are well into the post- industrial Information Age, these metaphors have become outdated and mislead our thinking about business.

For example, recall the trinity of labor, land, and capital as . According to this model, business operates like a machine—various amounts of capital, labor, and land are inputted at the start, and spitting out on the other side of that machine are the profits. According to this model, the purpose of business, as most economists see it, is to transform factors of production into profit for the benefit of the investors. The world has become much more complex since those simple machine metaphors were first developed. Unfortunately, current business thinking does not easily grasp systems interdependencies, and therefore often lacks ecological consciousness or a sense of responsibility for other constituencies, or other stakeholders, besides investors. Large corporations are still grounded in a theoretical model that does not acknowledge the complex interdependencies of all of the various constituencies.

For business to reach its fullest potential in the 2. This is the reality in which corporations exist today and our economic and business theories need to evolve to reflect this truth. I intend to raise several questions about current business thinking and practice in this chapter. Autocad Lt 2010 Free Download Crack For Windows. Because my experience as co- founder and CEO of Whole Foods Market is in the retail grocery business, many of my examples, especially of new business thinking, will feature innovations and standard operating procedures at my own company. I encourage you to use your creative imagination to see the possibilities that exist for current business to escape outdated thinking and action, and build upon the Whole Foods Market model in future businesses youmay create as part of a new paradigm. Voluntary Exchange.

In a capitalistic market economy business is ultimately based on voluntary exchange; all the main constituencies of a business (such as customers, employees, suppliers, and investors) voluntarily exchange with the business to create value for themselves and for others. No constituency is coerced to exchange against their will.

This voluntary exchange for mutual benefit is the ethical foundation of business (and capitalism). For example, if customers are unhappy with the prices, the services, or the selection of my business, Whole Foods Market, they are free to shop at another competitor. Following Core Elements Unit Safety Program Except. If our team members are unhappy with their wages and benefits, or the working conditions, they are free to seek a job with a different firm that provides more of what they seek. Iso Audit Checklist For Training Department Models.

If investors in a public corporation such as Whole Foods Market are unhappy with the economic returns being generated, they are free to sell their shares and invest their money in some other alternative. If suppliers want better terms or different product placement than we are willing to give they are free to seek alternative outlets to sell their products. All the constituents therefore exchange voluntarily for mutual benefit, and they are free to exit the relationship whenever they wish. This voluntary exchange for mutual benefit creates the ethical foundation of business and that is why business is ultimately justified to rightfully exist within a society. This ethical foundation of business doesn't necessarily mean that everything any particular business does is always ethical, but only that voluntary exchange for mutual benefit is itself an ethical process.

A business is still expected to behave ethically in its voluntary exchanges (not lie, steal, or cheat) and to be responsible for any negative impacts it may create (for example, environmental pollution). The Purpose of Business. Have you ever asked yourself what is the purpose of a business? It is an interesting question that most business people never ask themselves. If you think about it, what is the purpose of a doctor or hospital? Is their purpose to maximize profits?

Well, this is certainly not the purpose that they teach in medical schools or most doctors advocate. The doctor's purpose is to help heal sick people. Calman V5 Keygen Download there. What about the purpose of the teacher or the school? Do they exist maximize profits? Their primary purpose is to educate the young and prepare them to live successful lives in society. What about the purpose of lawyers or law courts?

All lawyer jokes aside, the purpose of a lawyer would be to pursue justice and our law courts exist to settle disputes in our society and to bring wrongdoers to justice. All of the other professions put an emphasis on the public good and have purposes beyond self- interest. Fs Global Real Weather V1 727 Food.

Why doesn't business? What then is the purpose of business and who has the right to define it? Professional economists routinely assume and teach that the purpose of business is to maximize profits for the investors. However, they seldom offer arguments to support this point of view beyond asserting that the business is owned by its investors who have a legal right to hire and fire the management (through the Board of Directors they elect) and also have a legal claim on the residual profits of the business. Both of these assertions are true, but these legal rights do not necessarily equate to defining the purpose of a business—why it exists and what its purpose and goals are. In most cases the original purpose of a business is decided prior to any capital being received from investors.